It is an essential part of any successful marketing strategy.
If you’re a marketer or business owner, you’ve likely been told that you should be using SEO (Search Engine Optimization) more than once or twice.
For starters, SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases.
SEO can help you improve your rankings in search engine results.
This has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales.
One of the biggest advantages of SEO is that it’s an inbound marketing strategy.
Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query.